Morganna’s Alchemy is among the leaders of the clean beauty movement for many years. The choice of many to switch to clean beauty caused the the rise of “clean beauty movement” as it is known now in 2020. A term coined and associated with skin care routine that deviates from the norm and leaning towards “natural beauty”, “organic beauty” or “green beauty.”

But at the core of Morganna’s Alchemy lies two main criteria for products to qualify as clean beauty.

1. NON-TOXIC INGREDIENTS

At Morganna’s Alchemy, we strongly believe that anyone who choose to take care of their skin to look radiant and youthful does not have to risk their health in the process. All ingredients must contain only safe, non-toxic ingredients.

But the bigger question always rise, “What constitutes as safe ingredients?

At Morganna’s Alchemy, natural and organic does not always mean “safe” or “effective”. Each ingredient must be graded based on purity, safety and toxicity. Anything graded low on the scale is never considered safe or effective.

2. TRANSPARENT LABELS 

When a brand makes an effort to list all their ingredients in the label accordingly it makes sense that they are indeed on the path of leading their customers to Clean Beauty Movement. However, not all brands are transparent.

How is transparency achieved by Morganna’s Alchemy?

Morganna’s Alchemy has long been dedicated to finding quality natural ingredients from all over the world. Our search has helped us to identify some of the best natural anti-aging ingredients that nature has to offer.

Almost all of our ingredients are Eco-Certified and Organic, so you can use them with peace of mind. We don’t settle for cheap alternatives just to cut costs. At Morganna’s Alchemy, we only pick the highest quality ingredients with the highest potency. The proof is in the results.