Cosmoprof 2017!

This year was Morganna’s Alchemy’s first year as an exhibitor at Cosmoprof North America, the largest international professional beauty tradeshow in Las Vegas. This 3-day show was an action-packed experience. We not only had the chance to introduce our brand to thousands of new people in the beauty industry, we met with top executives, online beauty influencers, and learned important incites about current trends in the beauty and skincare market.

We met with potential clients from all over the world! We were very pleased to speak with buyers and distributors from the United Kingdom, Korea, China, several countries in the Caribbean and Latin America, and all over the United States. In the coming weeks, we hope to further develop these relationships and expand our market reach!

Our booth was located in the Tones of Beauty pavilion, a specialized section for multi-cultural products. This gave us direct access to buyers and distributors looking specifically for unique products that are suitable for women of multi-cultural backgrounds. We’ve seen an astronomical growth in interest and need for products that cater to this specific market. Many women find themselves unable to use skincare products made for whiter skin tones which leave gray, or white residue on richly pigmented skin. We pride ourselves in being an eco-certified skincare line that is suitable for ALL women, especially multi-cultural women. Our products leave no dry, white residue and address ethnic skincare concerns such as hyper-pigmentation and age spotting.

 

On Monday night, we were invited to an exclusive networking event— Beauty After Dark. We introduced and sampled our products to dozens of press outlets and beauty bloggers. One of our best sellers, Bella Tox, was an instant hit. After explaining how this serum plumps dehydrated skin and visibly reduces wrinkles in a flash with long and short-term hydration, everyone wanted a sample! The instant results were received incredibly well and we hope to gain media attention and publicity.


On Monday night, we were invited to an exclusive networking event— Beauty After Dark. We introduced and sampled our products to dozens of press outlets and beauty bloggers. One of our best sellers, Bella Tox, was an instant hit. After explaining how this serum plumps dehydrated skin and visibly reduces wrinkles in a flash with long and short-term hydration, everyone wanted a sample! The instant results were received incredibly well and we hope to gain media attention and publicity.

While at Beauty After Dark we were featured on live television. A camera crew briefly interviewed us, spotlighting two of our products, Express and Bella Tox.  The reporter seemed very interested in Morganna products and shared it to her viewers. We love opportunities like this where we can showcase and share our natural and eco-certified product line!

At the Beauty E-Review booth we individually met with several beauty media influencers and social media marketers. This exciting opportunity allowed us to sit down one-on-one to introduce and explain some of our best sellers to Beauty Gurus such as Bessy Dressy and Dana Oliver, the beauty director of Yahoo.

Overall, we had an incredible time at Cosmoprof. Although exhausting, the trip was a very rewarding and worth all of our hard efforts. We hope that in the coming weeks our company will continue to grow brand awareness and sales in our newly found markets because of our labors at Cosmoprof!